Contributing to the birth of IIM Jammu's unique visual identity, I played a role as an Associate Designer in the NID design team led by Tarun Deep Girdher. We delved into client needs through questionnaires, creating multiple logo iterations, colour variations, and mockups. We came out with a robust visual identity, printed collaterals, and comprehensive guidelines manuals, leaving IIM Jammu confidently equipped for the future.

I explored many logo designs, helped refine the final logo and its variations, contributed to the decision-making of colour schemes, and house fonts, designed the design manual book, and participated in offset printing processes design manuals and branding collaterals.